BITSO

Bitso wanted a warm, approachable way to introduce the brand to the public, so our team created a pop-up activation in a busy commercial plaza featuring complimentary coffee and custom Bitso cookies.

I sourced the ideal location within the plaza, coordinated all catering needs, and developed a structured financial budget for the activation. The placement allowed us to engage an estimated 500+ passersby throughout the day, turning a simple setup into a meaningful brand touchpoint.

This project strengthened my skills in experiential strategy — especially how to design small-scale moments that still make a lasting impact.