Vuori

Vuori challenged us to imagine a bold, immersive activation to build buzz around their fall collection. Our concept centered on a two-day influencer retreat in Joshua Tree, designed to deepen brand love through movement, nature, and community.

The retreat included sunrise yoga sessions, guided desert walks, an aesthetic outdoor dinner, and a journaling workshop — all curated to reflect Vuori’s lifestyle ethos. We also integrated organic content opportunities to encourage storytelling around the new line.

Although this activation remained conceptual, the project showcased my ability to develop experiential ideas that fuse creativity, brand identity, and emotional connection.