Jo Malone

Jo Malone’s Orange Marmalade fragrance launch spanned three major cities — Mexico City, Monterrey, and Guadalajara — with each event reflecting the brand’s luxury minimalist aesthetic. These were invite-only experiences for media and select guests, designed to feel intimate, elegant, and sensory-driven.

I coordinated vendor communication across all three cities and contributed to the décor development, ensuring consistency while still adapting to each venue’s personality. From florals to layout to subtle sensory cues, the focus was creating a refined, cohesive atmosphere that aligned with the world of the new fragrance.