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Behind the Scenes: What People Don’t See About Event Marketing
The part of marketing that looks glamorous — but relies completely on structure, detail, and creativity. Event marketing often seems luxurious from the outside: stunning lighting, beautiful décor, curated installations, and crowds of attendees. But behind every seamless moment is a team working through logistics, problem-solving, and dozens of decisions that happen long before doors open. After being involved in projects like Jo Malone’s perfume launch, the North Capital Foru
Andrea Kerber
Nov 18, 20252 min read
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